Tinder is adding a new “Blind Date” feature that switches up the dating app’s usual left or right swipe: this time, you have to chat with other users before you can see what they look like.
In a new social examination from Tinder, the feature will be seen as under the “Explore” page inside the app. It’s an augmentation of the “Fast Chat” feature where individuals are quizzed and matched up before they can really see each other’s profiles.
THE BLIND DATE FEATURE SUPPOSEDLY APPEALS TO THE “’90S NOSTALGIA” FELT BY GEN-Z
To start with, you’ll be provoked to answer a progression of icebreaker prompts in the application, after which Tinder will match individuals who addressed in basically the same manner. Then, at that point, in a coordinated chat, you and your match will be offered more inquiries to response like “It’s OK to wear a shirt _ times without washing it” and “I put ketchup on_.” Once the clock runs out, you can choose whether or not to coordinate. In the event that both do as such, the match is uncovered as are the profiles.
In other words, no more first impressions by a small bunch of photos.
In early testing, Tinder said people using the Blind Date feature made 40 percent more matches than users turning to another Tinder Fast Chat feature where the profile was visible. The company found that this showed more willingness among users to speak to, and later match with, someone overlooked in another Explore setting.
The blind date, no longer a cornerstone of the dating experience, is making a comeback thanks to Gen-Z (who have a habit of bringing back nostalgia anyway). Tinder surveyed users and found that 41 percent of Gen-Z respondents said they would go on a blind date but have no idea how to embark on one. According to an Opinium survey cited by Tinder, a fifth of Gen-Zs in England said that they hope blind dating will come back into collective dating consciousness, while over half said they haven’t been on a blind date but would definitely do so. While dating apps can sometimes result in the opposite, Tinder is predicting a return to honest, fluid, and transparent dating.
Blind Date on Tinder is available now in the U.S. and will be rolling out globally soon.
